Where High Tech Meets High School
The top executives of IBM, Samsung, Intel and other international high-tech companies in the Austin area came together to tackle a common problem. The number of students graduating with science and math degrees was not keeping up with the hiring demands of the technology industry. We developed the Destination: Digital initiative to present the tech sector to high school students in a fun, exciting new light.
Strategic marketing plan, focus groups, website, online concept testing, branding, logo, radio show, website, posters, exhibits, press and public relations.