Destination: Digital

Where High Tech Meets High School

The top executives of IBM, Samsung, Intel and other international high-tech companies in the Austin area came together to tackle a common problem. The number of students graduating with science and math degrees was not keeping up with the hiring demands of the technology industry. We developed the Destination: Digital initiative to present the tech sector to high school students in a fun, exciting new light.


Straegic marketing plan, focus groups, website, online concept testing, branding, logo, radio show, website, posters, exhibits, press and public relations.

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