Education That Works
A New Approach to Teaching
Seven state agencies in Texas, including Higher Education and the Workforce Commission, came together to tackle a failing education system. They hired us to build a campaign that would get not only students, but also communities, employers, and parents more involved. We developed the Education That Works campaign and recommended a three-tiered strategy including umbrella, grassroots, and legislative campaigns. Education That Works has changed the face of education in Texas.
Strategic Marketing Plan, Focus Groups, Online concept testing, relationship marketing, branding, logo, events, TV and radio spots, website, posters, ads, contest, established non-profit, news magazine, billboards, exhibits, conferences & events, press and public relations.