A Glimpse of What’s to Come
Before SAM was born, Janice Godwin helped El Paso Electric ease their customers’ fears about skyrocketing energy rates. By showing there was plan for their energy future, the campaign empowered El Paso Electric’s customers with knowledge. The multi-facetted Energy Plan included wind, solar, geothermal, coal and conservation components. Utility companies struggle with these issues to this day. The campaign Janice developed laid the groundwork for El Paso Electric’s future customer relations efforts.