Frontier Bank of Texas

Big Bank Conveniences, Small Town Service

How does a small town Texas bank attract big business? That was the challenge facing Frontier Bank of Texas when they approached us to design a new marketing campaign. Our goal was to capture not only their “know you by your first name” service, but also highlight their unique position as one of the only banks offering land loans during the economic crunch.

We not only did a branding campaign, but also worked on special projects like, how do folks-especially big city ones–buy rural land? Frontier Bank knows the ins and outs of financing rural land, and the best way to reach their target market is on the roads they travel. A series of prominently placed billboards and targeted direct mail pieces were the answers. With each piece, we drove home the message with the adaptation of a popular patriotic song: “This Land COULD be your Land,” to strike a familiar chord with the target market.

Frontier Bank of Texas

Big Bank Conveniences, Small Town Service

How does a small town Texas bank attract big business? That was the challenge facing Frontier Bank of Texas when they approached us to design a new marketing campaign. Our goal was to capture not only their “know you by your first name” service, but also highlight their unique position as one of the only banks offering land loans during the economic crunch.

We not only did a branding campaign, but also worked on special projects like, how do folks-especially big city ones–buy rural land? Frontier Bank knows the ins and outs of financing rural land, and the best way to reach their target market is on the roads they travel. A series of prominently placed billboards and targeted direct mail pieces were the answers. With each piece, we drove home the message with the adaptation of a popular patriotic song: “This Land COULD be your Land,” to strike a familiar chord with the target market.

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