Janice Godwin

President, CMO*

Janice runs the place. She created Special Audience Marketing 30 years ago to blend the best of traditional advertising agencies and research firms. Janice has worked from both sides – agency and client – giving her a clear understanding of the challenges clients face. During the past 35 years, she has worked in many different areas of research and communication, from public education campaigns to in-depth research into consumer needs to business to business strategies.

Before beginning her own business, Janice was the communication director for a multi-million dollar electric utility corporation, account supervisor for various agencies, and broadcast news reporter for a CBS affiliate. She is a former officer of the Public Utility Communicators Association and the American Marketing Association Austin Chapter.

Education

  • University of Texas at El Paso, Bachelor of Arts in Mass Communication
  • University of Texas at Austin, Graduate Work

Awards & Recognitions

  • Telly Awards
  • Addy Awards
  • Marketer of the Year, American Marketing Assn.
  • Best of Show Public Education Campaign, American Marketing Association
  • Best Public Relations program, American Physical Therapy Association
  • Best Public Service Campaign, Catholic Hospital Association
  • Regional Awards for Public Relation Society of America and Addy Awards for various local professional work

*Guess what “CMO” means and you will win a wonderful, all expense paid weekend stay at the SAMdorosa.

Janice Godwin

President, CMO*

Janice runs the place. She created Special Audience Marketing 30 years ago to blend the best of traditional advertising agencies and research firms. Janice has worked from both sides – agency and client – giving her a clear understanding of the challenges clients face. During the past 35 years, she has worked in many different areas of research and communication, from public education campaigns to in-depth research into consumer needs.

Before beginning her own business, Janice was the communication director for a multi-million dollar corporation, account supervisor for various agencies, including GSD&M of Austin, and broadcast news reporter for a CBS affiliate. She is a former president of the American Marketing Association Austin Chapter and Vice President for Health Care Marketing.

Education

  • University of Texas at El Paso, Bachelor of Arts in Mass Communication
  • University of Texas at Austin, Graduate Work

Awards & Recognitions

  • Telly Awards
  • Addy Awards
  • Marketer of the Year, American Marketing Association
  • Best of Show Public Education Campaign, American Marketing Association
  • Best Public Relations program, American Physical Therapy Association
  • Best Public Service Campaign, Catholic Hospital Association
  • Regional Awards for Public Relation Society of America and Addy Awards for various local professional work

*Guess what “CMO” means and you will win a wonderful, all expense paid weekend stay at the SAMdorosa.

WordPress Image Lightbox