Keep Texas Beautiful

Cleaning Up The Lone Star State

Texans are proud of their wide open spaces and outdoor lifestyle, but litter and pollution can put a damper on a day on the water. Keep Texas Beautiful approached us to help reduce the number of cans, bottles, and other trash thrown into Texas lakes and rivers. The playful campaign we developed featured different species made from trash, such as the “bottle fish” and the “radial tire turtle.” No one wants to find that on the end of the line on their next fishing trip!

Elements

Focus Group testing, print media, posters, radio, creative media buying and begging.


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