Texas Parks & Wildlife

Helping Kids Discover the Outdoors

Today, children are spending more and more time inside in front of a screen. As a result, childhood obesity, attention deficit disorder, impaired social skills and what some have dubbed “nature deficit disorder” have become a national epidemic. We were charged with shaking things up and encouraging kids to venture back outside. The two campaigns we developed, Life’s Better Outside and Texas Outdoor Families, reach out to businesses, schools and parents to help encourage kids to trade in their Xboxes for tents and their keyboards for fishing rods.

Elements

Focus Group testing, events, brochures, sponsorship development and fishing contests.


© 2013 Special Audience Marketing
6700 Manchaca Road Austin, Texas 78745
TEL: 512-441-6484 FAX: 512-441-0305
tellsam@specialaudience.com
Careers | Terms and Conditions | Privacy Policy
LinkedinFacebookFacebook
WordPress Image Lightbox