Texas Parks & Wildlife
Helping Kids Discover the Outdoors
Today, children are spending more and more time inside in front of a screen. As a result, childhood obesity, attention deficit disorder, impaired social skills and what some have dubbed “nature deficit disorder” have become a national epidemic. We were charged with shaking things up and encouraging kids to venture back outside. The two campaigns we developed, Life’s Better Outside and Texas Outdoor Families, reach out to businesses, schools and parents to help encourage kids to trade in their Xboxes for tents and their keyboards for fishing rods.
Focus Group testing, events, brochures, sponsorship development and fishing contests.