U.S. Department of Transportation
Road User Safety
We were hired for the US Department of Transportation’s nationwide study to determine public acceptance of a new system to tackle America’s roadway problems. We surveyed drivers to get their thoughts about a “pay as you go” system to help fund roadway repairs. In this system, drivers would only pay for the roads they actually used. Our data was used to help refine the government’s approach to this new system.
Strategic marketing plan, focus groups, branding, public and media events, posters, ads, social media, direct mail, radio spots, brochures, Billboards, bus ads, grassroots marketing and field-testing the concept.